Led complete UX overhaul of complex transportation logistics B2B SaaS portal, conducting stakeholder interviews, establishing design system standards, and delivering real-time dashboards that enhanced operational efficiency by 30% and reduced user error rates by 25%.

Designed a configurable analytics dashboard for Trimble (formerly 10-4 Systems), a transportation and logistics company providing multimodal supply chain visibility.
The project transformed how real-time analytics were presented to customers, creating Fitbit-inspired widget interfaces that enabled proactive business decisions without requiring users to review individual reports.


Customers struggled to make proactive business decisions due to time-consuming analytics reporting that required reviewing multiple individual reports.
The company needed an improved real-time analytics presentation that would enable quick, informed decision-making.
The owner specifically requested a Fitbit app-inspired interface with configurable widgets while maintaining the existing dark background theme.

Role: UI/UX Designer
Collaboration:


Delivered configurable dashboard widgets that solved data challenges across global supply chain operations.
The customizable system enabled users to access critical insights quickly without reviewing multiple reports, facilitating proactive decision-making.
The company owner was highly satisfied with both the Fitbit-inspired UI aesthetic and the significantly improved data comprehension that new widgets provided.
Partnered directly with CEO and company owner to understand business requirements and analytics objectives. Defined business and analytics goals through stakeholder interviews.
Mapped user flows to inform widget types and access patterns. Conducted content inventory to identify analytics needs and opportunities for consolidation.
Designed wireframes and prototypes exploring widget configurations and visual themes.
Applied iterative design refinements for clear, Fitbit-style analytics. Presented iterative design proposals through high-fidelity prototypes.
Delivered visual design variations aligned with stakeholder vision. Refined designs based on feedback to achieve the desired Fitbit-inspired aesthetic while maintaining the existing dark background theme.
Delivered configurable dashboard analytics widgets that streamlined workflows by replacing multiple reports with a single view. The customizable system enabled quick access to critical insights, facilitating proactive decision-making. Owner praised the Fitbit-style UI and improved data clarity.
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