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    • Case Studies
      • Gas Scheduling System App
      • Data Analytics Dashboard
      • B2B Logistics SaaS Portal
      • Healthcare IA Research
    • More Info
      • Testimonials
      • Work Samples
    • About Me
    • Contact
  • Home
  • Case Studies
    • Gas Scheduling System App
    • Data Analytics Dashboard
    • B2B Logistics SaaS Portal
    • Healthcare IA Research
  • More Info
    • Testimonials
    • Work Samples
  • About Me
  • Contact

B2B Transportation Logistics SaaS Portal

Led complete UX overhaul of complex transportation logistics B2B SaaS portal, conducting stakeholder interviews, establishing design system standards, and delivering real-time dashboards that enhanced operational efficiency by 30% and reduced user error rates by 25%.

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Case Study

Description

The Challenge

Description

SaaS analytics dashboard with customizable widgets for Claims, Cost/Pound, and Audit Exception.

Designed a configurable analytics dashboard for Trimble (formerly 10-4 Systems), a transportation and logistics company providing multimodal supply chain visibility. 


The project transformed how real-time analytics were presented to customers, creating Fitbit-inspired widget interfaces that enabled proactive business decisions without requiring users to review individual reports.

Key Metrics

The Challenge

Description

SaaS analytics dashboard showing Claims Details with charts by location, reason, and top offenders.

  • Configurable widgets: Created customizable analytics displays for global supply chain operations


  • User efficiency: Streamlined workflows by replacing multiple analytics reports with a single view


  • Stakeholder satisfaction: Owner praised the Fitbit-style UI and improved data clarity


  • Design delivery: Delivered iterative high-fidelity prototypes for clear analytics communication

The Challenge

The Challenge

SaaS analytics dashboard showing Cost Per Mile widget comparing 30-day & 12-month averages by mode.

Customers struggled to make proactive business decisions due to time-consuming analytics reporting that required reviewing multiple individual reports. 


The company needed an improved real-time analytics presentation that would enable quick, informed decision-making. 


The owner specifically requested a Fitbit app-inspired interface with configurable widgets while maintaining the existing dark background theme.

My Role & Collaboration

My Role & Collaboration

Saas dashboard reweigh/reclass rebills dashboard: $10K total, 50/50 split, top offenders by carrier.

Role: UI/UX Designer


Collaboration:

  • Partnered directly with the CEO and company owner to understand business requirements and analytics objectives


  • Presented iterative design proposals through high-fidelity prototypes


  • Delivered visual design variations aligned with stakeholder vision

Research & Strategy

My Role & Collaboration

Research & Strategy

Saas analytics dashboard: 7-week trend shows $5,230 projected spend, 56 shipments for current week

  • Defined business and analytics goals through interviews with the CEO and owner
     
  • Mapped user flows to inform widget types and access patterns
     
  • Designed wireframes and prototypes exploring widget configurations and visual themes
     
  • Conducted content inventory and applied iterative styling for clear, Fitbit-style analytics

Impact

My Role & Collaboration

Research & Strategy

SaaS analytics dashboard: Carrier on-time performance: UPS 95%, NEMF lowest at 50% last 90 days.

Delivered configurable dashboard widgets that solved data challenges across global supply chain operations. 


The customizable system enabled users to access critical insights quickly without reviewing multiple reports, facilitating proactive decision-making. 


The company owner was highly satisfied with both the Fitbit-inspired UI aesthetic and the significantly improved data comprehension that new widgets provided.

UX Design Process

1. Discovery

Partnered directly with CEO and company owner to understand business requirements and analytics objectives. Defined business and analytics goals through stakeholder interviews.

2. Analysis

Mapped user flows to inform widget types and access patterns. Conducted content inventory to identify analytics needs and opportunities for consolidation.

3. Design

Designed wireframes and prototypes exploring widget configurations and visual themes.  

Applied iterative design refinements for clear, Fitbit-style analytics. Presented iterative design proposals through high-fidelity prototypes.

4. Testing & Iteration

Delivered visual design variations aligned with stakeholder vision. Refined designs based on feedback to achieve the desired Fitbit-inspired aesthetic while maintaining the existing dark background theme.

5. Delivery & Impact

Delivered configurable dashboard analytics widgets that streamlined workflows by replacing multiple reports with a single view. The customizable system enabled quick access to critical insights, facilitating proactive decision-making. Owner praised the Fitbit-style UI and improved data clarity.

Colimage Design

720-319-6865 | colimage12@gmail.com

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