Overview
Design Horizontal Analytics Platform
Created a unified analytics framework for ZOLL Data Systems serving four emergency medical services (EMS) products and three user roles. The platform consolidated disparate dashboards into a coherent system with reusable data widget libraries.
The challenge extended beyond visual design - I needed to create a framework flexible enough to serve different products (EMS billing, fleet management, clinical analytics) while maintaining consistency. Role-based customization let EMS agencies, fire departments, and system administrators configure dashboards for their specific needs.
Key Metrics
High-Fidelity Completion Speed and Satisfaction Scores Improved 40%
- Development Acceleration: 40% faster through reusable framework
- User Satisfaction: 25% improvement over previous system
- Analytics Dashboards: Four products with distinct visualizations
- Scalability: Framework serves 4 products, 3 user roles
- Executive Validation: 100% use of C-suite gauges systemwide
Challenge
Create Unified Framework for Diverse Products
ZOLL needed to migrate four separate analytics products from Tableau to Birst while improving usability. Each product served different user needs - EMS billing, fleet management, clinical outcomes, with distinct data structures and workflows.
The existing dashboards felt technical and overwhelming. Customers requested simpler interfaces without sacrificing analytical depth. The challenge was creating one framework flexible enough to serve diverse use cases while maintaining enterprise-grade capabilities.
Role & Collaboration
Senior User Experience Designer
- Designed UI to translate analytics needs for three user roles and four products
- Researched workflows across EMS agencies, fire departments, and administrators
- Created design system defining data widget patterns and dashboard compositions
- Designed progressive disclosure allowing gradual complexity reveal
- Partnered with data analysts to optimize query performance and visual representations
Platform Architecture
Horizontal Framework Design
Identified that analytical needs were consistent across products despite data differences: operational monitoring, performance analysis, drill-down investigation, and data export.
Designed systematic component architecture:
- Summary cards for at-a-glance status
- Trend visualizations for pattern analysis
- Comparison tables for performance tracking
- Consistent drill-down interaction model
Created guidelines enabling analysts to assemble dashboards independently while maintaining quality.
Impact
Scalable Framework and Analyst Empowerment
Live Birst prototype demonstrated to stakeholders from developers to CEO generated genuine excitement about systematic approach.
Component framework empowered analysts to create dashboards independently. What required weeks of custom design now took days applying established patterns. Reduced development time 25%, eliminated design bottleneck, maintained consistency.
Established branding guidelines ensuring lasting quality as ZOLL launches new products