Mobile Customer Journey

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Cabela's was seeing a significant shift in mobile traffic but lacked a clear picture of how customers actually used their phones across the full purchase lifecycle. I synthesized weekly conversion data, annual traffic trends, behavioral research, and outdoor activity patterns into a single branded infographic that mapped the journey from product discovery through post-purchase sharing. The deliverable gave the product team a shared visual language for prioritizing mobile features and made the case for investing in delivery tracking and save-for-later functionality that the current experience did not support.